"Materials, transformed from natural resources into the buildings, equipment, vehicles and goods that underpin our remarkable lifestyle, are made with amazing efficiency. But our growing demand is not sustainable. This optimistic and richly-informed book evaluates all the options and explains how we can greatly reduce the amount of material demanded and used in manufacturing, while still meeting everyone's needs. ""Instead of the usual ya-boo about sustainability, this is a pragmatic guide to getting more value from less stuff. Researched with long-term co-operation from industry, it emphasizes facts and evidence but is aimed at a popular readership."" - BBC News Magazine ""A valuable, impartial expert source in an important debate."" - Boing Boing"