CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE 3RD ED Paperback
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CORPORATE COMMUNICATION: A GUIDE TO THEORY AND PRACTICE 3RD ED Paperback

JOEP P. CORNELISSEN

54.04€ -11% 48.10€
  • Διαθέσιμο κατόπιν παραγγελίας

    Αποστέλλεται την ίδια ή την επόμενη εργάσιμη

  • ISBN:

    9780857022431

  • Έτος κυκλοφορίας

    2011

  • Εκδότης

    SAGE

"The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: ""This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this ""involve me"" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!"" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo"

JOEP P. CORNELISSEN (Συγγραφέας)


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